TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Marketing Management: a customer-oriented approach
SN  - 9781412963121
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - SAGE Publications
KW  - Marketing Management
KW  - Bioscience
ER  -