TY  - BOOK
AU  - Cranfield School of Management
TI  - Marketing Management: a relationship markketing perspective
SN  - 9780333994436
U1  - 658.8 
PY  - 2001///
CY  - Houndmills
PB  - Macmillan
KW  - Marketing Management
KW  - Management2
ER  -