TY  - BOOK
AU  - Aaker, David A.
AU  - V. Kumar
AU  - Day, George
TI  - Marketing Research 
SN  - 9788126531189
U1  - 658.83 
PY  - 2009///, 2012
CY  - New Delhi
PB  - Wiley
KW  - Marketing Research
KW  - Management2
N1  - index included,60680 and 61073 has Four Authors but book no.changed
ER  -