TY  - BOOK
AU  - Halve, Anand Bhaskar
TI  - Planning for Power Advertising: a user's manual for students and practitioners
SN  - 9780761933540
U1  - 070.19 
PY  - 2007///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Mass Communication
ER  -