TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of Marketing
U1  - 658.8 
PY  - 2004///, 2016, 2023
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Business Management
N1  - Includes Glossary and Index
ER  -