TY  - BOOK
AU  - Percy, Larry
AU  - Elliott, Richard Rosenbaum
TI  - Strategic Advertising Manangement 
SN  - 9780199274895, 9780199605583
U1  - 659.112 
PY  - 2005///, 2012
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising Management
KW  - Management
N1  - Included Index
ER  -