TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Jacob, Isaac
AU  - Parmeswaran, M. G.
TI  - Strategic Brand Management: building measuring and managing brand equity
SN  - 9788131756898
U1  - 658.827 
PY  - 2006///,2011
CY  - Delhi
PB  - Dorling Kindersley
KW  - Strategic Brand Management
KW  - Management2
KW  - Management
ER  -