TY  - BOOK
AU  - West, Douglas
AU  - Ford, John
AU  - Essam Ibrahim
TI  - Strategic Marketing: creating competitive advantage 
SN  - 9780195691689
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Oxford University Press
KW  - Strategic Marketing
KW  - Marketing Management
KW  - Management2
ER  -