TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
TI  - Essential of Marketing 
SN  - 9780198734765
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Oxford University 
KW  - Marketing
KW  - Business mangement
N1  - Includes Glossary and Index
ER  -