TY  - BOOK
AU  - Havaldar, Krishna K.
TI  - Business Marketing :text and cases
SN  - 9780070083257
U1  - 658.8 
PY  - 2010///, 2011
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Business Marketing
KW  - Management
KW  - Management2
N1  - index included
ER  -