TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - NAmakumari, S
TI  - Marketing Managment
SN  - 0333924398
U1  - 658.8 
PY  - 1999///
CY  - Delhi
PB  - Macmillan
KW  - Marketing management
KW  - Business Management
N1  - Included index & bibliography
ER  -