TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells, William
TI  - Advertising and IMC:principles and practice 
SN  - 9789332574144
U1  - 659.1 
PY  - 2018///
CY  - Chennai
PB  - Pearson Education
KW  - Advertising
KW  - Management2
N1  - index included
ER  -