TY  - BOOK
AU  - Chunawalla, S.A.
AU  - Kumar, K.J.
AU  - Sethia, K.C.
TI  - Advertising : theory and practice
SN  - 9789352020409
U1  - 659.1 
PY  - 2020///
CY  - New Delhi
PB  - Himalaya Pub.
KW  - Business Management
KW  - Advertising
ER  -