TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A and Purani, Keyoor
TI  - Advertising and Promotion: integrated marketing communication perspective
SN  - 9789354600807
U1  - 659.1 
PY  - 2022///
CY  - Chennai 
PB  - McGraw Hill Education Private Limited
KW  - Advatising
KW  - Management
ER  -