TY  - BOOK
AU  - Shah, Kruti
TI  - Advertising and Integrated Marketing Communications
SN  - 9781259026058
U1  - 659.1 
PY  - 2022///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  - Advertising
KW  - Management
N1  - Index Included
ER  -