TY  - BOOK
AU  - Wilmshurst, John
AU  - Mackay, Adrian 
TI  - The Fundamentals of Advertising
SN  - 9781032973043
U1  - 659.1 
PY  - 1999///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Business Function
N1  - Including Index
ER  -