TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Macinnis, Deborah J.
AU  - Dasgupta, Pinaki
TI  - Consumer Behavior 
SN  - 9788177227543
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Wiley
KW  - Consumer Behaviour
KW  - Management
ER  -