TY  - BOOK
AU  - Gupta , S L.
AU  - Pal, Sumitra
TI  - Consumer Behavior :an indian perspectives text and Cases 
SN  - 9788180546624
U1  - 658.83420954 
PY  - 2010///
CY  - New Delhi
PB  - Sultan Chand
KW  - Consumer Behaviour
KW  - Management2
ER  -