TY  - BOOK
AU  - Ramesh Kumar ed.
TI  - Consumer Behavior and Branding: conepts, readings and cases, the indian context
SN  - 9788131722367
U1  - 658.83420954 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behaviour
KW  - Management
ER  -