TY  - BOOK
AU  - Hawkins, Del I.
AU  - Coney, Kenneth A.
AU  - Best, Roger J.
TI  - Consumer Behavior building marketing strategy
SN  - 9780070582347
U1  - 658.8342 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Consumer Behaviour
KW  - Management2
ER  -