TY  - BOOK
AU  - Gupta , S L.
TI  - Consumer Behaviour: an indian perspective text and cases
SN  - 9788180548604
U1  - 658.83420954 
PY  - 2011///
CY  - New Delhi
PB  - S. Chand
KW  - Consumer Behaviour
KW  - Management
ER  -