TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer Behaviour and Managerial Decision Making 
SN  - 9788131706367
U1  - 658.8342 
PY  - 2006///
CY  - Delhi
PB  - Dorling Kindersley
KW  - Consumer Behaviour
KW  - Decision Making, Management
KW  - Management2
ER  -