TY  - BOOK
AU  - Dyche, Jill
TI  - CRM Handbook: a business guide to customer relationship management 
SN  - 9788177587623
U1  - 658.812 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Customer Relationship Management
KW  - Management
ER  -