TY  - BOOK
AU  - Ries, Al
AU  - Ries, Lura
TI  - 22immutable Laws of Branding 
SN  - 9781861976055
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Viva Books
KW  - Brand Management
KW  - Mass Communication
ER  -