TY  - BOOK
AU  - Shah, Kurti
AU  - D Souza , Alan
TI  - Advertising and Promotion an IMC Perspective 
SN  - 9781259062117
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advetising Managment
KW  - Management
N1  - index included
ER  -