TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and Promotion: an integrated marketing communications perspective
SN  - 9780070581944
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
KW  - Management2
ER  -