TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 24Brand Mantras :finding a place inthe minds and hearts of consumers 
SN  - 9788178299433
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Response Books
KW  - Consumers Behaviour
KW  - Mass Communication
ER  -