TY  - BOOK
AU  - Batra, Rajeev
AU  - Aaker, David A.
AU  - Myers, John G.
TI  - Advertising Management
SN  - 9788177588507
U1  - 659.1 
PY  - 2004///,2009
CY  - Delhi
PB  - Dorling Kindersley
KW  - Advertising Management
KW  - Management
N1  - index included; Includes Index
ER  -