TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management :concepts and Cases 
SN  - 9780074517802
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advetising Managment
KW  - Management2
N1  - index inclued
ER  -