TY  - BOOK
AU  - Wells, Wiliam
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising :principles and practice 
SN  - 9788131714140
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Management2
N1  - index included
ER  -