TY  - BOOK
AU  - Chunawalla, S A
AU  - K.J Kumar
AU  - Sethia, K. C.
TI  - Advertising Theory and Practice 
SN  - 9789350511282
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Advertising
KW  - Management
ER  -