TY  - BOOK
AU  - Lancaster, Geoff
AU  - Massingham, Lester
TI  - Essentials of Marketing Management 
SN  - 9780415553476
U1  - 658.8 
PY  - 2011///
CY  - Oxon
PB  - Routledge 
KW  - Marketing Management
KW  - Management2
ER  -