TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global Marketing Management: changes, challenges and new strategies
SN  - 9780195682157
U1  - 658.84 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - International Marketing
KW  - Marketing Management
KW  - Management2
ER  -