TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion and Marketing Communications
SN  - 9788120324503
U1  - 658.802 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Management2
ER  -