TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion and Marketing Communications
SN  - 9789332518377
U1  - 659 
PY  - 2007///,2012,14,2024
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Advertising Management
KW  - Marketing Communication
KW  - Management2
ER  -