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1.
Integrated Advertising, Promotion and Marketing Communications Kenneth E Clow and Donald Baack [Text] by
Edition: 3rd ,4th,6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Dorling Kindersley 2007,2012,14,2024
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (7)Call number: 659 CLO/I, ... CENTRAL LIBRARY (23)Call number: 659 CLO/I, ... COMMERCE LIBRARY (2)Call number: 659.1 CLO/I, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (3)Call number: 659 CLO/I, ...

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2.
Marketing Communications:theory and prcatice Niraj Kumar [Text] by
Material type: Text Text
Language: English
Publication details: Bombay Himalay Publishing 2012
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (2)Call number: 658.45 NIR/M, ...

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3.
Fundamentals of marketing communications Gaurav Bisaria [Text] by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Lucknow Bisaria Centre of Foundation 2011
Availability: Items available for loan: CENTRAL LIBRARY (2)Call number: 659.1 BIS/F;1, ...

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