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1.
Advertising Management Rajeev Batra, John G. Myers, David A. Aaker [Text] by
Edition: 5th
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley 2004,2009
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (4)Call number: 659.1 BAT/A, ... CENTRAL LIBRARY (18)Call number: 659.1 BAT/A, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 659.1 BAT/A, ...

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2.
Marketing Research David A. Aaker, V. Kumar and George S. Day [Text] by
Edition: 9th, 10th
Material type: Text Text
Language: English
Publication details: New Delhi Wiley 2009, 2012
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (3)Call number: 658.83 AAK/M, ...

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