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1.
Advertising and Promotion: an integrated marketing communications perspective George E Belch [Text] by
Edition: 6th Belch, Michael A.
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw Hill 2004
Availability: Items available for loan: CENTRAL LIBRARY (2)Call number: 659.1 BEL/A, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 659.1 BEL/A, ...

2.
Advertising and Promotion George E. Belech, Michael A. Belch and Keyoor Purani :an integrated marketing communications perspective by
Edition: 7th, 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Mc Graw-Hill 2010, 2015
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (8)Call number: 659.1 BEL/A, ... CENTRAL LIBRARY (15)Call number: 659.1 BEL/A, ...

3.
Advertising and Promotion: integrated marketing communication perspective George E. Belch, Michael A Belch and Keyoor Purani [Text] by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai McGraw Hill Education Private Limited 2022
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (5)Call number: 659.1 BEL/A;12, ...

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