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1.
24Brand Mantras :finding a place inthe minds and hearts of consumers Jagdeep Kapoor [Text] by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Response Books 2009
Availability: Items available for loan: CENTRAL LIBRARY (1)Call number: 658.827 KAP/P.

2.
Comparative Study of Consumer Behaviour of Chocolate Market in India Ameer Faisal Khan [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 2007
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 KHA/C.

3.
Impact of Consumerism on the Marketing Practices of Tea Industry Abhinav [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 2007
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 ABH/I.

4.
Study of Factors Influencing Consumer Preference Towards the Purchase of Hair Shampoo Zeba Nasreen [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 2007
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 ZEB/S.

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