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1.
Case Studies in Marketing Management Edited by S. Ramesh Kumar [Text] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2012
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (4)Call number: 658.8 CAS, ... CENTRAL LIBRARY (4)Call number: 658.8 CAS, ... COMMERCE LIBRARY (1)Call number: 658.8 CAS. Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.8 CAS.

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2.
Case Studies in Marketing: the Indian context R. Srinivasan [Text] by
Edition: 3rd
Material type: Text Text
Language: English
Publication details: New Delhi Prentice Hall of India 2005
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.0800954 SRI/R, ...

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3.
Comparative Strategy on Marketing of Coca Cola and Pepsi with Special Reference on Mango Drink Ashwani Kumar Rai [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 2008
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 RAI/C.

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4.
Competitive Analysis of JK White Cement and Wall Putty in Gonda and Bahraich Market Mohammad Naseem [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 20008
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 MOH/C.

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5.
Developing a Hypothetical Marketing strategy for Sahara Ganj Mall Saif Khan [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 2007
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 KHA/D.

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6.
Environmental Marketing strategies, practice theory and research [Text]
Material type: Text Text
Language: English
Publication details: Mumbai Jaico Pub. 2004
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.8 ENV.

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7.
Essentials of Marketing Management Geoff Lancaster and Lester Massingham [Text] by
Material type: Text Text
Language: English
Publication details: Oxon Routledge 2011
Availability: Items available for loan: CENTRAL LIBRARY (1)Call number: 658.8 LAN/E. Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.8 LAN/E.

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8.
Global Marketing Management Warren J.Keegan and Naval K.Bhargava [Text] by
Edition: 7th
Material type: Text Text
Language: English
Publication details: New Delhi Dorling Kindersley 2013
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (4)Call number: 658.84 KEE/G, ... CENTRAL LIBRARY (9)Call number: 658.84 KEE/G, ... COMMERCE LIBRARY (1)Call number: 658.84 KEE/G. Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.84 KEE/G.

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9.
Global Marketing Management: changes, challenges and new strategies Kiefer Lee and Steve Carter [Text] by
Material type: Text Text
Language: English
Publication details: New Delhi Oxford University Press 2006
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.84 LEE/G, ...

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10.
Handbook of Marketing Management Biplab S Bose [Text] by
Material type: Text Text
Language: English
Publication details: Mumbai Himalay Publishing 1998
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.8 BOS/H.

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11.
Integrated Retail Management James R.Ogden and Denise T.Ogden [Text] by
Material type: Text Text
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (2)Call number: 658.87 OGD/I, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.87 OGD/I.

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12.
International Marketing Rakesh Mohan Joshi [Text] by
Material type: Text Text
Language: English
Publication details: New Delhi Oxford University Press 2006
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (2)Call number: 658.84 JOS/I, ... CENTRAL LIBRARY (14)Call number: 658.84 JOS/I, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.84 JOS/I.

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13.
Introduction to Marketing: theory and practice Adrian Palmer [Text] by
Edition: 2nd,3rd
Material type: Text Text
Language: English
Publication details: New Delhi Oxford University Press 2007,2010
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (3)Call number: 658.8 PAL/I, ... CENTRAL LIBRARY (10)Call number: 658.8 PAL/I, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.8 PAL/I, ... Not available: CENTRAL LIBRARY: Checked out (1).

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14.
Market Penetration Level of L.G.: a case study of Lucknow region Anuj Prakash [Theses Dissertation] by
Material type: Text Text
Language: English
Publication details: Lucknow Integral University 2007
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658 ANU/M.

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15.
Marketing Management [Text] Series: International Encyclopaedia of Professional Management Series
Material type: Text Text
Language: English
Publication details: New Delhi Anmol Publications 1999
Availability: Items available for reference: CENTRAL LIBRARY: Not For Loan (1)Call number: 658.8 SIN/M.

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16.
Marketing Management Philip Kotler [Text] by
Edition: 10th, 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2004, 2005
Availability: Items available for loan: CENTRAL LIBRARY (4)Call number: 658.8 KOT/M, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.8 KOT/M, ...

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17.
Marketing Management Rajan Saxena [Text] by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw Hill 2004
Availability: Items available for loan: CENTRAL LIBRARY (7)Call number: 658.8 SAX/M, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.8 SAX/M, ...

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18.
Marketing Management Debraj Datta, Mahua Datta [Text] by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Varinda Publications 2007,2011,20
Availability: Items available for loan: BUSINESS & MANAGEMENT LIBRARY (6)Call number: 658.8 DAT/M, ... CENTRAL LIBRARY (52)Call number: 658.8 DAT/M, ... COMMERCE LIBRARY (2)Call number: 658.8 DAT/M, ... LAW LIBRARY (12)Call number: 658.8 DAT/M;3, ... MISSING BOOKS (1)Call number: 658.8 DAT/M. Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.8 DAT/M, ... Not available: BUSINESS & MANAGEMENT LIBRARY: Checked out (1).

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19.
Marketing Management Michael R. Czinkota and Masaaki Kotabe [Text] by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: Australia Thomson 2007
Availability: Items available for loan: CENTRAL LIBRARY (8)Call number: 658.8 CZI/M, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.8 CZI/M, ...

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20.
Marketing Management C.B Mamoria [Text] by
Edition: 8th
Material type: Text Text
Language: English891 , Marketing Management
Publication details: Allahabad Kitab Mahal 2009
Availability: Items available for loan: CENTRAL LIBRARY (2)Call number: 658.8 MAM/M, ... Items available for reference: CENTRAL LIBRARY: Not For Loan (2)Call number: 658.8 MAM/M, ...

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