000 00504nam a22001577a 4500
008 160114b xxu||||| |||| 00| 0 eng d
050 _aEnglish
082 _a658.071
_bFAR/C
100 _aFaraz Ahmad
245 _aComparative Study of the Effectiveness of TV and Internet Advertising in the Indian Context ]
_cFaraz Ahmad ; guided by Dr. Gaurav Bisaria
260 _aLucknow
_bIntegral University
300 _a288p; 30cm.
650 _2Management
658 _aManagement
942 _2ddc
_cTH
999 _c20626
_d20626