000 00414nam a2200145Ia 4500
020 _c0.00
082 _a658
_bSRI/C
100 _aMishra, Markandeyshwar
245 _aCelebrity endorsement and brand building
_cKul Bhaskar Srivastava; guided by
_h[Theses Dissertation]
260 _aLucknow
_bIntegral University
_c2010
300 _a81p; 35cm.
650 _aManagement.
658 _aManagement
041 _aEnglish
999 _c2590
_d2590