000 00590nam a22002297a 4500
003 OSt
005 20231116105420.0
008 231116b |||||||| |||| 00| 0 eng d
020 _a9781259026058
040 _aIUL-LIB
041 _aEnglish
082 _a659.1
_bSHA/A
100 _aShah, Kruti
245 _aAdvertising and Integrated Marketing Communications
_cKruti Shah
250 _a-
260 _aNew Delhi
_bMcGraw Hill Education
_c2022
300 _axxviii,889p. ;24cm.
500 _aIndex Included
650 _aAdvertising
658 _aManagement
942 _2ddc
_cTB
999 _c33192
_d33192