000 00447nam a2200145Ia 4500
020 _a9788131722367
_c0.00
082 _a658.83420954
_bSRA/C
100 _aRamesh Kumar ed.
245 _aConsumer Behavior and Branding: conepts, readings and cases, the indian context
_cRamesh Kumar
_h[Text]
260 _aNew Delhi
_bPearson Education
_c2013
300 _axv, 607p. ;24cm
650 _aConsumer Behaviour.
658 _aManagement
041 _aEnglish
999 _c3696
_d3696