000			00566nam a2200205Ia 4500
020			_a9788177588507 _c0.00
082			_a659.1 _bBAT/A
100			_aBatra, Rajeev
245			_aAdvertising Management _cRajeev Batra, John G. Myers, David A. Aaker _h[Text]
250			_a5th
260			_aDelhi _bDorling Kindersley _c2004,2009
300			_axiii, 754 p.; 24 cm.
500			_aindex included
500			_aIncludes Index.
650			_aAdvertising Management.
700			_aAaker, David A.
700			_aMyers, John G.
658			_aManagement
041			_aEnglish
999			_c448 _d448