000 00523nam a2200169Ia 4500
020 _a9780195682157
_c0.00
082 _a658.84
_bLEE/G
100 _aLee, Kiefer
245 _aGlobal Marketing Management: changes, challenges and new strategies
_cKiefer Lee and Steve Carter
_h[Text]
260 _aNew Delhi
_bOxford University Press
_c2006
300 _axxxi, 582 p.; 25 cm.
650 _aInternational Marketing
650 _aMarketing Management.
700 _aCarter, Steve
658 _aManagement2
041 _aEnglish
999 _c7788
_d7788